What’s the Secret? Why Do People in Mississippi Pay to Shop at Costco?

It’s a question plenty of people in Mississippi have asked:“Why in the world would you pay just to shop at a store?”

Seems backwards, right? But at Costco, the concept has turned into one of the most successful retail strategies in the country, with nearly 93% of members renewing year after year. So what’s the deal? What makes Costco so irresistible that people are not only okay with a membership fee, but they’re loyal to it?

Let’s break down the mystery.

You Pay to Save More

That $60 basic membership (or $120 if you go premium) isn’t just a ticket through the door—it’s an investment. Once you’ve paid that fee, you’re more motivated to actually use it. Mississippians find themselves going back again and again to get the most out of their membership. The more you shop, the more you save—especially on bulk items, gas, and household staples. And that’s before you even get to the samples.

Shopping Feels Like a Game

Walk into a Costco and you won’t find aisle signs or neatly organized layouts. It’s not laziness—it’s intentional. The store is set up like a treasure hunt. You might go in for paper towels and walk out with a kayak, a four-pack of Calvin Klein joggers, and a flat-screen TV on sale.

The surprise element keeps people curious. Each trip feels different. Limited-time offers and random high-end finds turn everyday shopping into an adventure.

The Kirkland Secret

Costco’s exclusive in-house brand, Kirkland Signature, is another reason Mississippians stay loyal. These products are often made by the same companies behind popular name brands, but are sold at a lower price. From snacks to wine to batteries, Kirkland is known for solid quality at a bargain. And since it’s only available at Costco, you’ve gotta go back to get more.

Fast Checkouts, Friendly Faces, and $1.50 Hot Dogs

Let’s be honest—the $1.50 hot dog and soda combo is legendary. Add a $4.99 rotisserie chicken, speedy checkout lanes with real people, and consistently clean stores, and it’s easy to see why shoppers enjoy their time there.

Employees are treated well, which means they’re happier, more helpful, and more likely to keep customers smiling.

So What’s the Real Secret?

People in Mississippi don’t just pay to shop—they pay to belong to a place they trust.Costco delivers value, quality, and a unique experience. That’s why the mystery isn’t why people pay to shop—it’s how Costco keeps making it worth it.