October Shines A Light On Breast Cancer Awareness And Action

October is Breast Cancer Awareness Month, and Townsquare Media and Rhythm City Casino want to remind everyone that early detection saves lives.

While one in eight women will be diagnosed with breast cancer, catching it early drastically improves survival.  This month, commit to taking control of your health.

Breast Cancer Facts and Prevention Steps

• 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime.
• Men can get breast cancer, too — about 1% of cases occur in men.
• Early detection saves lives: the 5-year survival rate for early-stage breast cancer is 99%.

Prevention & detection tips:

• Schedule regular mammograms (age 40+, or earlier if high-risk).
• Perform monthly self-exams and report changes to your doctor.
• Be aware of your family history and discuss it with your healthcare provider.
• Maintain a healthy lifestyle — exercise regularly, eat a balanced diet, and limit alcohol consumption.

Ways To Support The Cause And Those You Love

• Donate: Organizations like the Breast Cancer Research Foundation, Susan G. Komen, and American Cancer Society fund crucial research and provide support services.
• Participate in Fundraising Events: Consider joining virtual or in-person events such as walks or runs for Breast Cancer Awareness Month.
• Purchase Pink Products: Many companies sell pink-themed items where proceeds go toward breast cancer research.

Ways To Support Someone You Love

• Be present: Listening without judgment is powerful.
• Offer specific help: Meals, transportation, childcare, errands.
• Respect boundaries: Everyone’s journey is different.
• Stay connected: A text or note goes a long way.
• Find support groups: Join local or online support groups to connect with others who have been impacted by breast cancer. Find more information here.